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Editor’s Pick

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Rethinking Experimentation’s Role: What If Your Goal Isn’t More Conversions? 
9 Min Read

Rethinking Experimentation’s Role: What If Your Goal Isn’t More Conversions? 

Pratyusha Guha

Pratyusha Guha

High-Converting Sales Funnel: Real Business Examples and How to Create Them
14 Min Read

High-Converting Sales Funnel: Real Business Examples and How to Create Them

Mareen Cherian

Mareen Cherian

How to Improve NPS (Net Promoter Score): Steps & Proven Tips to Boost Customer Loyalty
13 Min Read

How to Improve NPS (Net Promoter Score): Steps & Proven Tips to Boost Customer Loyalty

Niti Sharma

Niti Sharma

What Is a Good Funnel Conversion Rate? (+ How to Improve It)
14 Min Read

What Is a Good Funnel Conversion Rate? (+ How to Improve It)

Mareen Cherian

Mareen Cherian

Opt-In Form Examples: Types, Best Practices & More
12 Min Read

Opt-In Form Examples: Types, Best Practices & More

Niti Sharma

Niti Sharma

Why Guardrails Matter: Protecting Revenue, Trust, and Brand in Testing
14 Min Read

Why Guardrails Matter: Protecting Revenue, Trust, and Brand in Testing

Pratyusha Guha

Pratyusha Guha

Customer Experience Monitoring: A Guide to Improving CX
15 Min Read

Customer Experience Monitoring: A Guide to Improving CX

Niti Sharma

Niti Sharma

Website User Tracking: How to Track User Activity for Better Insights
14 Min Read

Website User Tracking: How to Track User Activity for Better Insights

Mareen Cherian

Mareen Cherian

UX Audit Guide: Process, Checklist, Benefits & Best Practices
15 Min Read

UX Audit Guide: Process, Checklist, Benefits & Best Practices

Niti Sharma

Niti Sharma

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Shanaz Khan from VWO

Hi, I am Pratyusha from the VWO Research Desk.

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